Who we support
Extracting full value from the good you do requires winning appreciation and support from multiple stakeholders. So, we serve multiple teams in their mission.
The opportunity to unlock full value from policies and progress in the areas of sustainability and corporate responsibility is faced by multiple teams facing multiple stakeholders.
Yes, it’s usually the primary concern of the Chief Sustainability Officer (CSO), or similar. And yes, the CEO and C-suite will have it on their Board agenda. But every one of the fronts set out above has opportunity to extract value – and protect value - from effective communication of the ESG story.
So, we advise and serve all teams. And we channel our work through collaborations with:
CSO/heads of sustainability & corporate responsibility – helping them leverage support internally and win hearts and minds externally
CEO and the C-Suite – helping translate the strategy into action and ongoing support
Marketing teams – helping build value-adding solutions that win support of customers, communities
CFO, Investment officers and Investor Relations leads – helping them win appreciation and value from the policies and progress in their businesses/portfolio.
HR heads – helping win the appreciation and admiration of current teams and potential recruits.
We support businesses with their big battles on three major fronts: competing for customers, fighting for investor funds, and what HR calls the ‘war for talent’.
Evidence from across research and numerous consulting cases reveals that its communication of a company’s values in action that captures support, long term support. Customers buy the qualities the company brings to its product or service. Investors buy the beliefs the top team puts into practice. Employees follow the bosses that walk the talk, not just talk it.
So, we craft solutions that tell the stories of those values in action.
