ESG Reports
Our Reports are filmed, in depth, interactive products that are revolutionising ESG reporting.
To solve the problem of poor engagement, poor appreciation of the annual ESG statement.
To attract attention. And get readers hands-on.
To explain your ESG activity in a way that long-pdfs or in-depth website text never can.
To apply expertise in ESG reporting requirements with cinematic techniques.
Our multi-chapter ESG Reports are crafted with strategic advice on content and compilation, and creative ingenuity in development and production.
First, the creative ingenuity of this Solution
Our analysis of the creative approach to communicating sustainability achievements suggests that a concern for compliance is impeding the effectiveness of the real task: communicating to win hearts & minds.
Current ESG communications tend to use the ‘announcement narrative’…
Announce a big goal and strategy, in corporate language.
Announce “we have [done this]”, in macro terms.
Serve complex streams of text and images, with video as a gap-filler.
Speak from the top of the organisation, in ‘high-level tones’.
… which conflicts with how humans are drawn to stories
Follow an arc of challenge - plan - action - breakthrough
Follow personal odyssey.
Believe what they see, believe people they relate to.
So, our ESG Reports consist of chapters that each deploy an ‘action narrative’
Focus on the organisation’s people, how they are tackling challenges.
Build story arcs around the challenges, ambitions and the actions taken.
We invert the model: making video the primary vehicle …
Use cinematic style and story arcs that engage and build belief.
Show the real heroes and dramas that get us up each day.
… with interactive functionality for all written & graphic information
Insert clickable information to be examined under user control.
Deploy interactive overlays that connect with web pages, data tables, secondary video
Strategic advice on ESG Report content and compilation
Depending on client needs, our consultants can:
advise on what must be presented in the annual report and how it must be assured
advise on what could be powerfully presented in the filmed product
compile and craft the written elements of the interactive overlays in the filmed product
And once the filmed product is published, with the data from our interactive platform, we can advise and report back on precise engagement levels by page, by chapter, by territory, …and even by individual.
This enables clients to assess which messages are landing, which stakeholders are engaging, and how to unlock maximum value from their ESG reporting.
Contact us to discuss how your ESG reporting can be transformed.
