Values Vehicles
Companies spend a lot of time defining their values. So, bring them to life with communication that captures hearts as well as minds.
The Values Vehicle solution is a simple offer that can have a big effect on the level of loyalty to a company.
Research shows the importance employees, present and potential, places on their company having an ethical compass. When a company demonstrates a heartfelt commitment to its values, it has a better chance of winning the war for talent.
The evidence is that investors regard a strong set of corporate values as a proxy for good governance, and thereby lower risk exposure.
Customers are pulled by the principles of the people they buy from. B2B or B2C, values matter.
So, our Values Vehicles are ways for clients to convey their values, give them meaning, make them compelling.
Any of our Archetypes can be used as a basis for a Values Vehicle:
A documentary about climate change to echo the concerns of one client.
A piece of illustrative imagery to represent the values of a founder.
A piece of drama, enacted as a metaphor to show the meaning of the values of another client.
Contact us to discuss which of your values you would like to land better with your people, or investors, or customers.
